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Your Financial Pharmacist

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YFP 240: How & Why This Pharmacist Started a Business in the Middle of the Pandemic

Jan 27, 2022

Dr. DeLon Canterbury recounts how early setbacks motivated him to start a business in the middle of a pandemic and how his personal ‘why’ shaped the work he is doing to help solve the problem of mismanaged medications in the senior population.

Key Points From This Episode

  • How DeLon's love of medicine was inspired by his mother's expertise in herbology.
  • What moved him to get his Board Certified Geriatric Pharmacy degree.
  • The recognizable dark road that almost led him out of the profession. 
  • How the experience of not getting into residency turned out to be a blessing in disguise. 
  • How DeLon's involvement with community helped him learn to lead by service. 
  • The pivot point that reinvigorated his passion for pharmacy. 
  • The power of patient advocacy and teaching patients to advocate for themselves. 
  • About his work with a local nonprofit for older patients and what services they provide.
  • Hear about the care GeriatRx provides, from advocacy to deprescribing methods.
  • DeLon's moving story of his 'Why' and becoming the voice for caregivers and patients.
  • Some of the groups he works with and their incredible service to underserved people. 
  • A story of being an expert medical witness and the ugly part of families and elderly care. 
  • Getting into the finances; how he got the capital to create this business. 
  • Learning to articulate his value when he was starting out. 
  • DeLon shares some great entrepreneurship advice for his fellow pharmacists out there.

Links Mentioned in Today’s Episode